Fast Capital 360 Brand Identity
Brand Identity
Brand identity and visual system for a fintech company undergoing a full rebrand, establishing a cohesive and recognizable presence across web and social platforms.
ROLE
Senior Graphic Designer
CONTEXT
Fast Capital 360 lacked a defined visual identity, resulting in inconsistent branding and a fragmented user perception across channels. The team set out to establish a cohesive system that could support both marketing and product-facing touchpoints.
My Role
I led the illustrative direction for the rebrand and website relaunch, creating a scalable library of visual assets across web, social, and motion.
This included developing logomarks, color palettes, and a hand-illustrated icon system, as well as managing the visual direction of the company’s social presence during the rollout of the new brand.
Approach
The rebrand was grounded in competitor and trend research, with a focus on shifting toward a more authentic and approachable visual language.
I developed a restrained color palette paired with hand-drawn illustrations and iconography to create a sense of clarity and trust. The system was designed to scale across channels while maintaining a consistent tone and recognizable identity.
Outcome
The rebrand significantly improved brand clarity and consistency across platforms.
Following the relaunch, SEO performance increased, and the company saw strong growth in social engagement across Instagram and LinkedIn. The updated visual identity contributed to increased visibility and conversion through job applications and inbound interest.
