Lady Cardinals Logo

Redesign and team logo for a Pennsylvania State Finalist softball team. The team was hoping to capture the spirit of their school mascot, without explicitly using the full cardinal logo, due to its relation to the other sports and overuse on school apparel. The coach also wanted a logo that would appeal to both men and women, for apparel sales. We addressed these concerns, and worked on a creative solution that both incorporated the school mascot using silhouetting, and utilized a rounded script often associated with vintage men's apparel.