Kantaloupe Branding

Since the inception of Kantaloupe, I have driven the illustration direction for the Kantaloupe brand, and steered the creative content to align with the brand vision consistently. I executed a swift and early re-brand style of illustrated photo collages, as well as the Kantaloupe logo and branding materials, establishing the long-term standards to be used by the marketing team. I design several assets for web, email, ebooks, ad, and social, and currently manage the creative output for Instagram.