Kantaloupe

Since the inception of Kantaloupe, I have driven the illustration direction for the Kantaloupe brand, and steered the creative content to align with the brand vision consistently. I executed a swift and early re-brand style of illustrated photo collages, as well as the Kantaloupe logo and branding materials, establishing the long-term standards to be used by the marketing team. I design several assets for web, email, ebooks, ad, and social, and currently manage the creative output for Instagram.

FInalized logo from AD's initial concept

FInalized logo from AD's initial concept

Social and blog illustrated graphic

Social and blog illustrated graphic

Collage-style illustrated graphics

Collage-style illustrated graphics

Ebook (cover page) layout and design

Ebook (cover page) layout and design